What should you post on you blogs and tweet-out to your fans? Here are some ideas of an ideal musician post:
- If you go to a conference like SXSW or ASCAP/Expo share your “ah ha” moments and tag the speakers. Both your fellow artists and fans plus the people that your quoted will appreciate it
- Retweet or forward interesting articles from the music industry experts that in your genre. There are many great sources, starting with the blogs, newsletters, and/or Linkedin user group updates from associations such as ASCAP or BMI and various vendor publications, like CD Baby’s DIY Blog.
- Post stories of your fans heroes and champions and give examples of the above and beyond efforts they make to be your fan. An example post @FANABC thanks for coming all the way from (place) to see our show!
- Be sure to also talk about the challenging situations your fans bring up on a regular basis and how you try help change it, for example ticket pricing or delay or distribution. This will make them appreciate that they are heard. A band forum on your website might be the key here.
- The more you can do to educate band members on what it really takes to successfully market and service your music to the public, the more they will appreciate your efforts and therefore understand why all of this costs money to provide.
- By using social media tools to stay in touch with fans and to educate them on all you do to successfully market your band, you will maintain a closer relationship and gain buy-in when it comes time to talk about tours or album release.